Travosh E-commerce | Work

Travosh
E-commerce

Industry
Travel & Commerce

Scope
Brand Strategy
Identity System
Digital Product Strategy
Product Experience Design
Product Activation

Creating a new identity and user experience for a global travel-tech shopping platform that strives to put the packing worries of travellers at rest.

One-stop destination for all travel needs

Travosh is a specialised online shopping platform, dealing with products necessary for every kind of travel experience. For the frequent flyer or vacation goer, Travosh uses its expertise and curating abilities to share a range of travel products to discover and buy. The venture needed shape and form, and its fresh approach to be conveyed simply.

With the understanding and insights gained, we landed on a new territory for Travosh through a fresh identity. The identity portrayed Travosh as a go-to multi purpose assistant, helping users plan light and right every time. Based on Travosh’s unique approach towards travel shopping, the e-commerce website came live, delivering a superior customer experience, from the word go.

Zealous
Curious
Experimental
Enthusiastic

Understanding business and its users

Blending travel needs with e-commerce

To craft a new user journey, a user study was conducted where we learned about the people who are about to travel preferred retail shopping and used their understanding on e-commerce sites. To start afresh, Travosh drew their attention to a smarter way of travel shopping. It took travellers around and showed them what they may need and hence buy. The new brand would reflect the delight of travel in the brand image, content strategy and functionality.

Logo is inspired from
the multi-purpose
pocket knife

A new brand Identity

Shopping utility tool for smart travel

Travosh was a unique offering as it captured everything that a traveller needed and brought it to one place to pick and choose. Drawing inspiration from a multi-tooled pocket knife, the brand idea for Travosh was to portray it as a shopping utility tool for all kinds of travel.

The idea combined the versatile product offering with a structured presentation. The symbol showcased the diversity, dynamism and flexibility of Travosh as an experience. The approach eased the user into this smart way of travel shopping, where everything they need could be found in one place.

Explorative
Hierarchical
Matrix
Adaptive

A new brand experience

A contemporary spin on traditional online stores

Travel and exploration are at the heart of Travosh. Even as it broke free from the boundaries of a traditional e-commerce experience, bringing shoppers out of their usual mode of shopping, it retained the simplicity of its functionality. An outdoorsy look and feel throughout the visual journey kept travel products in focus. This helped the refreshing brand promise to stay alive at all times.

Personalised Content and Recommendations

What sets Travosh apart is its ability to curate and plan smartly. It handpicks and recommends products to the traveller according to their destination and month of travel. The travel itineraries also inform users about must dos, alerts and warnings in case of calamities or other threatening situations.

Destination and month-specific weather
information

Destination and month-specific weather information

Curated Products for various Travel Experiences

A traveller’s soul is always gearing up for some travel experiences. These experiences, adventurous or leisurely, give birth to different travel needs. We understood the dilemmas a traveller faces getting ready for these journeys, and introduced a navigation for such experience specific curated products.

Primary navigation is categorised by specific travel experiences.

Quick and Easy Purchase Process

Having discovered the joy of finding products they need, Travosh also kept the buying process short and simple. For them, a one-step ‘add to cart’ process and sliding preview perfectly complemented a quick and transparent on-the-go shopping experience.

Shopping Guide from Expert Travel Bloggers

To expand the brand experience, the need was to spread the word to a more prospective audience to gain their trust and attention. This was fuelled by social media and pointed a blog strategy that shared the stories of Travosh experts and their world travels, along with useful travel information.